Email Templates

Email templates are available at Emails > dropdown in top-right corner > Email Templates. They can be used both for mass email sending and for regular emails. 
One-off checkbox means that email template supposed to be used only once, what is usual for email marketing.

It's possible to use placeholders in email template's body and subject e.g. {Account.name}, {Person.emailAddress}. They will be replaced with values of related records.

You can use additional reserved placeholders in template body: {optOutUrl} and {optOutLink}.

<a href="{optOutUrl}">Unsubscribe</a>

This is unsubscribe link for mass email.

The list of available additional placeholders:

• {today} – today's date,
• {now} – current date & time,
• {optOutUrl} – opt-out url (only for mass email),
• {optOutLink} – opt-out link (only for mass email),
• {optInUrl} – opt-in url (only for lead capture confirm opt-in),
• {optInLink} – opt-in link (only for lead capture confirm opt-in).